How to Use Urgency to Raise More, Faster
Turn “we’ll give later” into “we gave today”
If your campaign feels stuck, it’s not because your donors don’t care — it’s because they don’t know why to give now.
-
Plan momentum from day one so donations build instead of fade
-
Write messaging that drives fast action and builds trust
-
Reignite slow or quiet campaigns with simple momentum levers
Inside Make It Matter Now, you’ll unlock:
The full 90-minute training — everything you need to turn “we’ll give later” into action today
Behind-the-scenes coaching replays so you can see the frameworks applied live
An editable workbook to map your next campaign before you close your laptop
Meet Christina
Founder of Splendid Consulting® | Host of the Purpose & Profit Club® Podcast
Christina Tzavaras Edwards is a leader in nonprofit fundraising, marketing, and leadership, helping over 10,000 nonprofits worldwide achieve transformational growth.
As the creator of the SPRINT Method and Social Street Team® Method, Christina’s bold strategies have helped organizations 5x their campaigns, double fundraising revenue, and secure free influencer partnerships. With 20+ years of experience, Christina has coached C-suite executives, board members, and founders of multimillion-dollar organizations across 20 countries, driving millions in new funding and building donor movements that outlast outdated approaches.
Her career highlights include leading social campaigns for Jamestown’s $325 million Ponce City Market redevelopment. Her work has been featured in Nonprofit Times, and she’s spoken at major events like the Boys and Girls Club of America National Conference, GivCon, and the Chick-fil-A Impact Accelerator.